Updated: 4 May 2022
5 REASONS WHY IPL 2022 TV VIEWERSHIP HAS DECLINED
5 Reasons Why IPL 2022 TV Viewership Has Declined. IPL, regarded as the best T20 cricket league across the globe, is not only a cricket event but an incomparable brand. Over the years, this marquee event has been a massive revenue puller for brands and TV sponsors. These stakeholders spend money like water to get a share in this lucrative cricket league. the profits. However, the revenue stream seems to have taken a hit in IPL 2022. As per the data from BARC (Broadcast audience research council), the overall IPL 2022 tv viewership has declined by a massive 33% in the first week. The viewership for the first three weeks has reduced by 14% compared to the VIVO IPL 2021. Let us analyze five reasons why IPL 2022 tv viewership has declined significantly.
Also Read: IPL 2022 Points Table, Orange Cap, And Purple Cap: Latest Table Today
5 REASONS WHY IPL 2022 TV VIEWERSHIP HAS DECLINED
1. Performance of Mumbai Indians and Chennai Super Kings
MI and CSK are the two most successful teams in IPL history. Their brand value and craze among the fans are unmatchable. However, in the ongoing IPL 2022, these two teams have failed miserably. While Mumbai has not won a single game this season, Chennai has managed to register a solitary win in the 5 matches. Seeing the poor performance of these two teams, their fan base has reduced, resulting in a decrease in tv viewership.
Also Read: IPL 2022 All 10 Teams Captains, Runs, Wickets & Winning Records
2. IPL 2022 takes place just 6 months after IPL 2021
The IPL 2021 finals took place in October 2021, and the IPL 2022 started in march end. This short window between two seasons has resulted in an overdose of cricket. Previously, the tournament was held during the March-May window. But IPL 2021 came to a halt mid-way due to COVID cases and was shifted to Sep-October. This short period has meant that fans had to switch their TV sets for ball-by-ball coverage again.
3.Dhoni and Virat Kohli Resigning From Captaincy
MS Dhoni and Virat Kohli’s captaincy was one of the most striking points that attracted many fans. While Dhoni’s calm and composed captaincy made the difference, on the other hand, Virat Kohli’s aggressive and animated captaincy glued a lot of the audience to the tv sets. But, since they have stepped down from the captaincy, it has resulted in fans missing their influence. Though both these players are still an integral part of the team, their roles have changed.
Also Read: IPL 2022 Records & Stats
4. Things Are Getting Back Normal In India
Over the last two years, due to the emergence of COVID, almost all the working people, who once used to go to the office, got an opportunity to work from home. This meant that they could save time on commutation and spend time bing watching. They also got the best time to watch IPL from their homes. But, now, since COVID conditions have improved and things have started getting back to normal, the offices have also opened. This has meant that now people have less time to watch IPL matches on their smartphones, as they are busy with office work and traveling.
5. Absence Of Key Players
Before the start of IPL 2022, a few superstars who had made fans go crazy to have either retired or backed out from this season. Players such as Chris Gayle, AB De Villiers, and Suresh Raina were a regular feature in the playing X1 and had a huge fan following. But, the absence of these players has meant that IPL 2022 tv viewership has declined significantly.
The IPL 2022 tv viewership has declined significantly and it is not a good sign for all the stakeholders. The IPL media and tv rights auction is about to take place and the data about the declining IPL 2022 tv viewership may result in sponsors and broadcasters putting a break on the money they can spend to acquire these rights for the next 5 years. (IPL 2023-27)
