The TAM AdEx Report published this year’s top five Indian celebrities in brand endorsements from January to June, which is proof of their influence beyond the entertainment sector. Cricketer MS Dhoni takes the first position, while Bollywood’s Amitabh Bachchan and Shah Rukh Khan come in second and third, respectively. A glance at the current power players in advertising in India.
Called by many as the most famous cricket player in present-day history, MS Dhoni led the way with an astonishing 42 brand endorsements from January to June 2024. His calm and calculated behavior off the field complements his strong will and towering leadership on the field; away from cricket, Dhoni has become an icon of advertisements.
MS Dhoni’s brand associations cut across different continents, ranging from automobiles to fashion to fast-turning consumables, among others. His active sponsorships with Dream11, Indigo Paints, TVS Motors, and Oreo, to name a few, suggest why his demographic appeal is broad.
Also Read: Five Most Popular Sports In The World: Cricket Moved To Second
He was the captain of the team Chennai Super Kings and has led the team to win several IPL titles. His achievements in the IPL were therefore much more than just himself playing cricket; he was an icon of the sport and a businessman who was trusted with a great brand.
Also keeping pace with Dhoni is the evergreen actor Amitabh Bachchan, who has endorsed 41 brands. ‘The King of Bollywood’, Shah Rukh Khan, is third with brand endorsements 34. Kareena Kapoor remains one of the most beautiful and in-demand actresses of Bollywood in the first half of 2024, endorsing 31 brands. Akshay Kumar completes the list, appearing fifth with 28 brands.
