MS Dhoni Net Worth: Brand, Salary, Endorsements, Charges & Impact 2024. As the 17th season of IPL started on March 22 with the opening match between CSK vs RCB, there’s a lot of buzz about MS Dhoni. He’s not only a player for the Chennai Super Kings (CSK) but also known for his smart decisions and cool behavior on and off the field.
Net Worth Of MS Dhoni
MS Dhoni, who’s 42 years old, has a massive net worth of INR 1040 crore ($127 million), making him the second richest cricketer globally. Each year, he makes about INR 50 crores from cricket and endorsements. Dhoni’s journey in the IPL, especially with CSK, has been incredible. He has earned INR 176.8 crore over 17 seasons. His deals with big companies like Aircel, Pepsi, and Reebok also bring in a lot of money.
Also Read: IPL 2024: Points Table, Most Runs And Most Wickets After LSG vs GT Match
Brands That MS Dhoni Endorses and Their Charges
Dhoni partners with big brands like GoDaddy, Colgate, Oppo, Bharat Matrimony, and Cars24. According to Mansworld India, he earns about INR 1.44 crore for each Instagram post, making him one of the top-earning Indian athletes on social media. Even though he retired from international cricket three years ago, Mahendra Singh Dhoni’s popularity hasn’t faded at all.
Just like Baahubali, Sachin Tendulkar, and Amitabh Bachchan, Dhoni isn’t just famous, he’s a cultural icon, says cricket star Krishnamachari Srikkanth. Dhoni’s influence also shines in the brands he supports, from Aircel to Dream11, making each partnership valuable. He charges between INR 3.5 to 6 crores for each deal, showing his unmatched impact in the advertising industry.
Real Estate and Ventures
Dhoni has put money into real estate, owning properties in Ranchi and Dehradun. He also owns a hotel named Mahi Residency in Ranchi and has started businesses like sports academies and a clothing brand called Seven. Dhoni is also known for enjoying vehicles, with a collection of bikes and cars.
How Has Dhoni Influenced CSK’s Brand Value?
MS Dhoni’s leadership has been key to Chennai Super King’s (CSK) success, greatly enhancing its brand value. His achievements, including multiple IPL titles, combined with his immense popularity. All these have strengthened CSK’s connection with fans, boosting merchandise sales and viewership. Despite stepping down as captain, Dhoni’s legacy continues to bolster CSK’s brand value and appeal among fans and investors alike.
Dhoni’s popularity brought in big sponsorships, helping CSK make more money. Even though he’s not the captain anymore, his legacy keeps CSK’s brand strong, known for being excellent and tough. Dhoni’s lasting impact on CSK shows how a player’s personality and leadership can really affect a team’s brand and financial success.
To see how much the Chennai Super Kings (CSK) brand has grown since it started in 2008 up to now in 2024, we’ll check a few things. We’ll look at how much the brand was worth each year, how well the team played, and how the IPL getting bigger has affected how much people value the CSK brand.
IPL’s Growth
2008: The IPL was a fresh concept, blending cricket with entertainment, and its brand value was significantly lower compared to today.
2024: IPL’s brand value has surged by 433% since 2008, standing at $10.7 billion, showcasing an immense growth in popularity, sponsorship, and global recognition.
Also Read: MS Dhoni IPL Career: Year-Wise Runs, Stats, Records Against All IPL Teams
CSK’s Brand Value in 2008
Back in 2008, the exact financial worth of IPL teams wasn’t looked at as closely as it is now. But CSK became a big team fast because they played well and had stars like MS Dhoni. Making it to the final in the first year made their brand strong, showing everyone they were a team worth watching.
CSK’s Brand Value in 2024
Forbes stated that in 2022, Chennai Super Kings’s brand was worth $1.15 billion. The latest valuation, based on their financials, puts the team’s brand value at $1.3 billion, showing a big increase, especially after their great performance in the 16th Indian Premier League season. The brand’s worth went up from Rs 9400 crore to Rs 106,749 crore. Revenue also went up from Rs 456 crore to about Rs 645 crore. Match tickets, sponsors, and merchandise were sold, all helping the brand grow. CSK’s consistently good performance, reaching the finals 10 times and winning five championships, shows they’re one of the best teams in IPL history.
How did MS Dhoni’s retirement impact his star power and brand value?
Even though Dhoni retired from international cricket, he’s still very popular. His continued involvement with CSK and other businesses means his money and brand are still strong. Giving up CSK’s captaincy to Ruturaj Gaikwad before the start of IPL 2024 was a smart move, marking a new start for both him and the team, and it looks like there’s a lot to look forward to.
