Mukesh Ambani Confirms That IPL 2024 Reached Record-Breaking Viewers on JioCinema: JioCinema reached a staggering 62 crore viewers during the live streaming of IPL 2024—the Indian Premier League edition, as revealed by Mukesh Ambani for the first time. The viewership increased by 38% when compared to the previous season (2023), which had 44.9 crore viewers. JioCinema has become one of the main options for Indian people when it comes to consuming sport-related content.
A landmark achievement in digital streaming
In its second year as IPL’s official streaming partner, JioCinema has changed how millions experience cricket matches. However, what sets this platform apart is not just its numbers but also the way it engages its audience. During the IPL 2024 season, JioCinema received more than 2800 crore views, which was over 50% more than last year’s figures.
It also had over 35000 crore minutes watched according to this platform’s analytical data, thereby proving that it can keep its audience glued to their screens through interesting content packed with intuitive navigation, among other things.
Also Read: IPL 2025: Zaheer Khan Appointed As The Mentor Of LSG
Improving Viewer Experience
One reason for Jio cinema’s success is its continuous innovations in providing top-notch viewing experiences. The platform also launched some high-tech features that met various preferences of their audience. Streaming in twelve dissimilar languages.
4K ultra HD quality provisions, and giving viewers an opportunity to choose their desired camera angles by introducing multi-camera views were among them. Besides using immersive technologies like augmented reality (AR) and virtual reality (VR), JioCinema gave their users a home stadium effect.
As a result of these improvements, there was a bigger viewership base as well as extended average time viewers spent on it. It was noted that by 2024, any person who watched JioCinema would take seventy-five minutes, whereas just sixty minutes were spent last season on average. An engaged and satisfied audience who watches JioCinema can therefore be said to have made a significant debut with recent developments.
