Virat Kohli And Smriti Mandhana In The World’s Most Marketable Athlete List | Sportspro: Virat Kohli and Smriti Mandhana, two cricketing icons from India, have made it to the coveted SportsPro 50 Most Marketable (MM) athletes list for the year 2024. Therefore, they happen to be the only cricketers in these rankings.
Virat Kohli was also on this list as a result of his enormous patronage and fanbase, which includes deals from Nadella’s MRF, Audi, and Puma. With over 250 million followers, he is hailed as the most marketable person, an endorsement that is beyond cricket.
On the other hand, Smriti Mandhana’s stock is rapidly rising in the marketing of women’s cricket, having played well for the country and now playing global tournaments like The Hundred and the Women’s Premier League (WPL). Most women’s cricket faces herself supported by brands such as Nike and Hero Moto Corp. Her nomination in SportsPro 50 MM evidences how women cricketers are becoming more visible and more marketable in the current global stage.
The rankings of SportsPro should be understood in the most general terms to mean the athletes’ appeal to the masses with consideration for factors such as brand equity, reach out, and sponsorships. Their continued presence in this elite list speaks volumes of their power and influence that goes far beyond just playing the sport.
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This accomplishment draws attention too to the increasing commercial viability of cricket as a sport. They have also won many laurels, which have provided great motivation to many people and fuelled the growth of cricket across the world.
