Virat Kohli Tops India’s Celebrity Brand Value List, Surpassing Shah Rukh Khan and Ranveer Singh. Indian cricket star Virat Kohli has reached a significant milestone, surpassing Bollywood icons Shah Rukh Khan and Ranveer Singh to become India’s most valued celebrity. The 2023 Celebrity Brand Valuation Report by Kroll shows that Kohli’s brand value has increased by 29%, reaching an impressive $227.9 million.
Such a great addition to the brand’s value to Kohli led to heading the list of the most popular celebrities in India, and thus, it proves his immense attractiveness to the customers and the ability of marketers to sell him. Kohli’s overpowering supremacy in the ad landscape centres on he is universally likeable and the trust brands put in his ability to influence the market.
The Kroll report at times explores studies on movie star interventions, denoting a substantial uplift in the brand’s dealing with famous people. The top 20 celebrities noticed a 14.2% increase in the number of brand promotions year over year. The growth of this can be traced to the widening use of television apps and digital platforms for advertising, which shows the strong transformations of brands’ marketing schemes.
In the brand valuation rankings, Ranveer Singh is right behind Kohli, holding the second spot with a brand value of $203.1 million. Although his position has changed slightly from before, it still highlights his strong presence in the endorsement market.
Bollywood star Shah Rukh Khan has moved up to the third position with a brand value of $120.7 million. This big jump shows his lasting popularity and appeal in the industry. His strong brand value over the years highlights his consistent influence and ability to adapt to a changing market.
Akshay Kumar remains steady in the fourth spot, with a brand value of $111.7 million. Kumar’s consistent ranking reflects his enduring popularity and steady hold within the industry. However, his versatility and wide appeal across various demographics make him a reliable choice for brands.
Alia Bhatt remains an influential force in the endorsement area, coming in at number five with a brand value of $101.1 million, and the final number in the report. Also, Bhatt’s unfaltering influence and marketability evidence her gradual effect on the industry. Her flexibility in forming rapport with both the decipherable and a bit aged audience turns her into the first asset of firms in terms of reaching various customer bases.
