Updated: 01 April 2023
IPL 2023 Live Streaming: Reliance Owned JioCinema To Stream IPL 2023 For Free. The cricket fans can rejoice as they are about to witness something which has never happened before. According to some reports, Reliance Industries-backed Jio is going to stream the 16th edition of the Indian Premier League absolutely for free.
This is sure to attract a lot of eyeballs, as cricket in India is the biggest sport and IPL is the most-watched cricket league across India and abroad.
FIFA World Cup 2022 Streaming Was A Huge Success
Jio, recently, streamed the Fifa world cup 2022 for free on their OTT platform Jio Cinema. Apart from that, the matches were also live-streamed on their newly launched channel Sports 18 in Jio Tv app.
This was a massive success, as over 32 million unique visitors watched the FIFA world cup matches on Jio Cinema and Sports 18. They are planning to replicate the same thing this time in the IPL 16th edition.
Also Read: IPL 2023: All Teams Coaches List And Their Salaries
IPL Free Streaming Will Be A Game-Changer
According to the reports, Jio will live stream the IPL 2023 in 11 different languages. This includes English, Hindi and other regional languages. IPL viewership has seen a consistent increase with each passing year. Over the last 3-4 years, OTT platforms have risen and have been a great value-for-money prospect.
This is also likely to increase the viewership for the IPL 2023 on digital platforms, as it doesn’t cost any money to stream the matches, once the broadcasters acquire digital streaming rights. Moreover, Reliance Jio customers will be benefited the most, as they will be able to stream the live cricket action without paying any extra charges, which was not the case with Disney+ Hotstar.
Also Read: TATA IPL 2023: Predicted Openers Of All 10 Teams
The Challenge Will Be Tough For Jio
Considering the humongous traffic in IPL, JioCinema needs to be well-equipped for the heavy traffic in IPL matches. It faced a lot of issues in streaming the FIFA World Cup 2022, where, many users reported various issues with the OTT platform at the event’s start. The issues were resolved at a later stage, but they also know that IPL will be a different ball game altogether.
It demands much more viewers on average, as compared to the World Cup viewership, and JioCinema has a lot of work to do to ensure that the matches go unhindered.
Challenges are surely going to make them super-ready when the IPL 2023 kicks start. To recall, Reliance Jio has acquired the IPL digital rights after paying Rs 23,578 crore for the tenure of the next 5 years (2023-2027). The tv rights are with Star India, who paid 48,390 crores.
