Updated: 1 May 2022
The Board of Control for Cricket in India (BCCI) has decided to go for an e-auction this time for awarding the IPL media rights for 2023-27. To ensure transparency in the process, the Board has made the decision. The e-auction is likely to take place in the second week of February. The tentative date is February last or March.
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The media rights of the IPL currently belong to Disney Star Network which acquired the rights in 2017 in a five-year deal. Speaking to Economic Times, the President of The Walt Disney Co India and Star India K. Madhavan made it clear that they will continue to invest in sports rights.
In September 2017, Star India acquired the rights in a closed bid process for INR 16,347 crores. Currently, Star India holds the rights for IPL, BCCI home games, and ICC events. The IPL and BCCI rights end this year while the ICC rights end in 2023.
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IPL Media Rights For 2023-27
The Board will release the media rights tender of the IPL for sale for the next five years (2023-27) in May. If reports are to be believed, the Board plans to complete the sale before the end of the 2022 edition of IPL.
“Cricket contributes about 80 to 85 % of the Indian market sports viewership The Board is now expecting a bid between INR 30,000 to INR 40,000 crores. This means that there will be a 150% growth from the value of the last rights.
According to Hindustan Times BCCI is likely to get around 50,000 Crores for the IPL(Indian Premier League) media rights for the IPL 2023 to 2027 season.
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“12,715 Crores for sale of two IPL teams was impressive. Fingers crossed, we should get 40,000 crores plus from the IPL Media Rights,” BCCI President Sourav Ganguly remarked.
However, the Board is not under any legal obligation to go for a digital auction. In 2017, the Supreme Court of India received a PIL submitted by BJP Rajya Sabha member Subramanian Swamy. He asked for the auctions to be held digitally. But the Supreme Court made it clear that the decision lies totally in the hands of the Board and it is not mandatory to conduct the auctions digitally.
